Dear Partners and Friends,

In a world of constant change, tourism is no longer just an economic sector — it is a bridge between cultures, a driver of sustainable development, and a source of empowerment for individuals and communities.

Since its foundation, IOETI Global has remained committed to transforming tourism into a force for good, supporting emerging economies and opening new opportunities for future generations. Our vision is clear: to empower tourism ecosystems through sustainability, digital innovation, and high-quality education, fully aligned with the United Nations Sustainable Development Goals (SDGs).

We believe that investing in human capital, advancing digital transformation, and safeguarding cultural and natural heritage are the foundations of a resilient and future-ready tourism sector. Through our strategic partnerships with governments, the private sector, and academia worldwide, we continue to build bridges, strengthen quality standards, and expand opportunities for all.

As we look to the future, we reaffirm our commitment to transparency, integrity, and accountability. Our goal is to support local communities, foster innovation, and build a tourism sector that is inclusive, sustainable, and globally competitive.

Together, we can make tourism a catalyst for growth, a pathway to peace, and a source of shared prosperity.

Warm regards,
Dr. Yasser Al Mattarawi
CEO – IOETI Global