IOETI Global is a leading international non-profit organization headquartered in Rome, Italy. It aims to drive positive transformation in the travel and tourism sectors across emerging markets by focusing on sustainability, digital innovation, and high-quality education, aligning with global trends and supporting the goals of sustainable development.
To empower travel and tourism ecosystems across emerging markets—particularly in the Middle East, Africa, and Latin America—by advancing sustainable, inclusive, and digitally enabled tourism practices that foster human potential, protect cultural and natural heritage, and promote shared prosperity.
IOETI Global is committed to transforming tourism sectors in emerging economies through quality-focused education, digital innovation, and strategic collaboration. By integrating sustainability principles and addressing local challenges, we aim to elevate tourism as a driver of equitable economic growth, cross-cultural understanding, and long-term development aligned with the United Nations Sustainable Development Goals (SDGs).
Dear Partners and Friends,
In an era of rapid transformation, tourism stands as more than an economic engine — it is a bridge between cultures, a catalyst for sustainable development, and a source of empowerment for individuals and communities alike.
At IOETI Global, we believe the future of tourism depends on the synergy between people and technology — our guiding philosophy, the Human-Tech Approach. By combining human creativity, empathy, and cultural understanding with digital innovation and smart technologies, we are shaping a tourism sector that is both high-tech and deeply human-centred.
Since our inception, IOETI Global has been devoted to transforming tourism into a force for good — empowering emerging economies, nurturing talent, and unlocking opportunities for future generations. Our mission is anchored in sustainability, digital empowerment, and quality education, fully aligned with the United Nations Sustainable Development Goals (SDGs).
Through the Human-Tech Approach, we strengthen human capabilities alongside technological advancement — fostering innovation, safeguarding heritage, and supporting inclusive growth. Partnering with governments, academia, and the private sector worldwide, we continue to build bridges of cooperation, raise quality standards, and drive excellence across the tourism ecosystem.
As we look to the future, we reaffirm our commitment to transparency, integrity, and accountability. Together, through the Human-Tech Approach, we can make tourism a catalyst for growth, a pathway to peace, and a shared journey towards sustainable prosperity.
Dr. Yasser Al Mattarawi
CEO – IOETI Global
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